In order to open up overseas markets, strengthen the external promotion of our products and enhance the overseas influence of our products, we participated in the 2018 aluminum international exhibition (aluminum international 2018) held in Düsseldorf, Germany. This exhibition is For the first time, we took our own products and went abroad to the world. The details of the exhibition are summarized as follows:
1. Exhibition overview
2018 Germany (Düsseldorf) International Aluminum Industry Exhibition
Development time: 2018.10.9-10.11
Construction time: 2018.10.04 8:00 am - -2018.10.08 5:00 pm
Host: Reed Exhibitions, Germany Location: Germany - Düsseldorf Exhibition Center
The time of the exhibition was established: 1997, two years, and 18 years is the annual exhibition.
Venue: Düsseldorf Exhibition Centre
Venue: Stockumer Kirchstr. 61, D-40474 Düsseldorf, Germany
(Main Entrances: North and East)
China group unit: Beijing Wardson Commercial Exhibition Co., Ltd.
The German International Aluminum Industry Exhibition has an exhibition space of 80,000 square meters, with nearly 1,000 exhibitors and 27,500 visitors. Nearly 1,000 exhibitors from 58 countries gather on this international platform, covering trade, industry, manufacturers and suppliers, processors and refiners, covering all areas of the aluminum processing industry.
The products that our company exhibits are mainly the auxiliary belts for hot-rolling and cold-rolling of aluminum sheets. They belong to the mechanical parts category, but since we are participating in the group, all Chinese exhibitors are in a pavilion with five stars on both sides of the display rack. red flag.
2. Preparation before the show
Since this exhibition is the first time for our company to go abroad for exhibiting, the heart is also a bit embarrassing. Fortunately, we are participating in the delegation. The Wardson Exhibition Company assists us in handling passports, visas, etc. The whole process is relatively smooth, including the environmental adaptation of foreign countries. As well as hotel arrangements, time planning, local cultural environment, etc. have detailed explanations. Although the booth area is relatively small, we have three colleagues to participate in the exhibition to prevent staff from being insufficient during the exhibition. Other data preparation, sample preparation, posters, etc. are similar to the preparations for domestic exhibitions. We only need to translate these things into English. Therefore, the preparatory work for the entire exhibition is relatively complete and smooth.
3. Exhibition site analysis and results
This kind of international exhibition is twice a year, but the number of visitors is not as much as that of domestic exhibitions. It is only after learning that it is known that each exhibitor must have a ticket of 30 euros, equivalent to 240 yuan, which is relatively high. So the exhibitors are all professionals related to the industry.
Our main exhibits are the auxiliary belts, including the auxiliary belts for hot-rolling and cold-rolling of aluminum sheets. They are industrial machinery parts, and the scope of application is relatively detailed but there are certain requirements for technology. Our company's self-produced aluminum sheet hot-rolling coil has broken the monopoly of this technology in Europe and the United States, obtained national patents, and promoted well in the domestic market. At this exhibition, we mainly harvested another good customer. One is Habasin and the other is an aluminum factory in Bahrain. Among them, Habasin is our peers. In the belt industry, it is the world's most influential industrial belt company with the largest turnover. However, the belts are their shortcomings. The technical aspects have been unable to overcome, but they do not want to compete from Western Europe. When the opponent buys, the exhibition sees our products, it is a surprise. The other is an aluminum factory that is currently being followed up.
Although there are not many people coming, the target customers are more accurate, and many customers follow up. The exhibition may not bring a large number of orders immediately, but it is also a good publicity opportunity for the prospective customers. Knowing our existence, we have new products, which is good. Overall, the results of this exhibition are quite satisfactory.
4. Exhibition market analysis summary
Although there are not many people coming, the target customers are more accurate, and many customers follow up. The exhibition may not bring a large number of orders immediately, but it is also a good publicity opportunity for the prospective customers. Knowing our existence, we have new products, which is good.
New products are introduced to the market. Not all the problems can be solved in one exhibition, but it enhances our influence. After that, we will promote them together with other channels to enhance our influence step by step.
Overall, the results of this exhibition are quite satisfactory.